Posted by on April 19, 19103 at 17:35:02:
SHAN GAO
4201 Cathedral Avenue, NW, #303E
Washington, DC 20016 U.S.A.
Residence – (202) 237-8893
Cell – (202) 486-88989
Email – shangaousa@aol.com
EXECUTIVE SUMMARY
More than sixteen years’ active participation in Advertising, Marketing, and Communications providing successful client services within the national and international sector for industry leaders within Finance, Government, and Fortune 500 Companies
* Multi-talented Executive with an assertive management style and a talent for balancing vision against the bottom line.
* Outstanding creative talent, both written and conceptual, and a strong, hands-on background in content development, community development, creative direction, interface design, and graphic design.
* Able to “see the forest through the trees” with river deep, mountain high experience covering everything from branding to direct marketing, public relations to interactive, for major products and services.
* Superior interpersonal communication and presentation skills with an excellent sense of humor.
* Fluent in English, Mandarin, Cantonese and Shanghainese.
* Effective creative manager who has recruited and developed successful multi-cultural teams, and produced cost-effective business solutions. Maintain a genuine interest in colleagues and staff
* Demonstrated record of success creating and achieving successful results for demanding executive decision-makers.
* Collaborative idea generator with a proven track record of generating financial results by increasing sales.
* Exceptional eye for detail and precision. Genuinely artistic and original in concepts recognized for producing award winning logos and designs.
* Results driven and goal oriented with excellent problem solving capabilities.
* Loyal and dedicated with a strong sense of integrity. Respected by colleagues and clients alike.
AREAS OF ABILITY
Creative Writing * Graphic Design * Broadcasting * Multimedia Editing * Publishing * Sales and Marketing * New Business Development *
Advertising Campaign Development and Execution * Copy Writing *
Team Building * Personnel Management
PERFORMANCE HIGHLIGHTS
Creative Director and General Manager (Chinese Equivalent of CEO)
for one of the Largest Advertising Companies in China
* Negotiated, established, and managed the first American-Chinese investment relationship to successfully link with a foreign advertising company, J. Walter Thompson.
* Initiated the creative department (first creative department in entire advertising field in China) for Shenzhen International and negotiated business contracts totaling more than $15M.
* Increased company value through reorganization process that produced a 75% increase in revenue.
* Achieved a profound effect on mass media and advertising in China and effectively “opened the doors” for other foreign advertising companies to do business in China.
* Maintained highly effective business relationships with staff and clients, both nationally and internationally, and negotiated numerous business contracts.
Creative Director and Graphic Designer responsible for all facets of
Commercial Art Design Production and Management
* Responsible for all aspects of commercial art design production and management, creating concept for each new project, including developing posters, newsletters, capability statements, print advertisements, slogans, logos, and collateral graphic materials for a variety of communication and marketing campaigns.
* Managed and directed project teams of 20 multi-functional members and improved project efficiency by 25%.
* Worked independently, or in conjunction with teams, to create, design, and produce national advertising campaigns with Departments of Energy and Labor, and Centers for Disease Control and Prevention (CDC). Other clients included major federal agencies such as the Department of Energy, Health Care Financing Administration, and Child Health Insurance Program.
* Conducted presentations and represented the company for new business development. Achieved a 25% increase in revenue.
* Designed concepts for new projects and marketing campaigns.
* Won design competition for CDC logo that yielded contract offering of $2M, and for Patent & Trademark Office that yielded $750K.
Established and Developed “Shanghai Gao Shan Fine Product Ltd., Co.
from Initial Conception to Successful Sale of Company
* Sole owner and manager of own company with complete product line that included men’s ties, women’s shoes, and scarves.
* Subcontracted manufacturers to adhere to design specifications for final production.
* Designed a logo with own name for product line and established trademark for all products.
* Recruited, trained, and motivated sales staff to market clothing line to department stores.
* Achieved product line recognition within 40 department stores throughout Mainland China.
* Acquired in-depth knowledge and understanding of production, marketing development, public relations, advertising (television, radio, and print Media), as well as window and floor design.
* Obtained intense exposure in both retail and wholesale environment. Grossed approximately 4 million Yuan ($500,000) within a four-year period (average wage in China was $750/year).
Advertising Director (Consultant) for various
Prototype Designs and Artistic Renderings
* Produced prototype design and artistic renderings that have been used by clients such as World Bank (Newsletter and Magazine), 2000; International Development Bank (Brochure and Logo), 1999; and Latino Health Network-logo, newsletter, and stationary.
* Worked closely with clients to provide the direction of concept, design look creation, printing information, and production ideas.
Developed and Directed Radio and Television Programming
for Wide Range of Clientele
* Directed daily radio and television programming and supported clients of the station in identifying appropriate sponsorship opportunities related to the programming.
* Developed and sold advertising for radio and television programs.
* Transformed Eastern Radio’s advertising department into a full-service advertising agency and established business into a 400-person operation skilled in commercial design, production, and management.
* Organized joint concert by popular singers Mao Ning and Xie Xiaodong, including TV and radio coverage, and advertising sponsorship.
Graphic Designer for Various Clientele
* Completed numerous commercial art design projects serving clientele in Shanghai, China.
* Awarded second place winner in a Shanghai Advertising Art Competition for displays at Shanghai Advertising Museum.
PROFESSIONAL EXPERIENCE
Independent Contractor
Washington, DC and Chicago, IL 1995 – Present
Advertising Director/Consultant
HMA Marketing, Washington, DC 1998 - 2002
Creative Director/Graphic Designer
Eastern Broadcast Station, Shanghai, China 1992 - 1995
Program Director/Advertising Department Manager
Shenzhen Int’l. Advertising/J. Walter Thompson Advertising, Shenzhen, China 1987 – 1992, General Manager
Shanghai Gao Shan Fine Product Ltd. Co., Shanghai, China 1992 – 1995
President/CEO
COMPUTER SKILLS
Illustrator, CorelDraw, Photoshop, Quarkxpress, PageMaker, Freehand, MS Word, and MS PowerPoint
EDUCATION
George Washington University, Washington, DC, 1997-1999
Coursework: Computer Science
Huang Pu Art Academy, Shanghai, China, 1983-1984
Bachelor Degree, Commercial Advertising Design
Hua Dong Teacher’s University, Shanghai, China, 1978-1982
Bachelor of Science Degree, Marketing