Posted by on May 22, 19100 at 01:06:17:
MYLA VILLANUEVA GONZALEZ
756 W. Algonquin Road, Apt. #12, Des Plaines, Illinois 60016 USA
(847) 758 9912/ (847) 331 2524
mylagonzalez@hotmail.com
WORK EXPERIENCE
The Heritage Hotel Manila, a deluxe hotel in Metro Manila, Philippines
Public Relations Assistant (October 1996 to January 2000)
Advertising and Promotions
Scope of work:
Handled the advertising requirement of the hotel (print, audio, television and websites)
Development and design of hotel collateral: flyers, posters, tickets, newsetters
Organized regular promotions and special events (festivals, fashion shows)
Negotiated with suppliers and prospective sponsors for special events
Publicity by way of press releases, radio plugging and television spots
Established ties with the media in print, radio, television and websites
Developed special programs for clienteles and designed exclusive collateral
Edited, revised and created documents and letters valuable in maintaining essential client relation
Handled the department’s library of visuals: photos, slides, films, etc.
Created the comprehensive operations manual of the department
Handled administrative tasks of the department: organizing files, crafting monthly departmental reports, taking minutes of the meetings, handling phone inquiries
The Agoo Playa Hotel, resort-hotel in La Union, Philippines
Marketing and Sales Assistant Manager (February 1996 to July 1996)
Scope of Work:
Conceptualized and designed the various advertising campaigns of the company
Conceptualized and designed the various rates and special events particularly “Bikini Watch ’98) which became the major successful event for the summer
Conceptualized and designed the comprehensive marketing plan of the company
Engaged in the various tie-ups that the resort made with tourism-related activities like “Dream Vacations” of the Dept. of Tourism and “Palakbayan” of Philippine Airlines
The Baron Travel Agency, major travel agency in Metro Manila, Philippines
Trainee (March 1995 to June 1995)
Scope of work:
Handled bookings and reservations under the conventions and sales & retail departments
Handled domestic and international ticketing through computer reservation system
Other work experiences:
Designed and conceptualized a tourism-related business on hot air balloons in Tagaytay titled “Double Trouble” (October 1995)
Crafted an alternative concept plan for Mt. Paly-Palay, Mataas na Gulod National Park in Cavite as an Eco-Tourism destination (March 1995)
Sales presentation on Dakak Park and Beach Resort (March 1995)
Completed a comprehensive study on Vistamar Beach resort in Anilao, Batangas (March 1995)
Produced and designed a radio advertisement for Maribago Beach resort in Cebu (February 1994)
Made a comparative study of the Manila Peninsula and the Mandarin Oriental Hotel (March 1994)
Organizer of U.P. Jambangan’s Annual Christmas Event from 1993 – 1995
EDUCATION
Bachelor of Science in Tourism (June 1993 to October 1995)
Asian Institute of Tourism
University of the Philippines
Diliman, Philippines
SKILLS
I am computer literate
I can converse and write with some fluency in Spanish. I am very fluent in English and Filipino.
*References are available upon request