Posted by on March 28, 19100 at 12:11:04:
OBJECTIVE:
Obtain a challenging position in a prestigious organization with opportunities for superlative training, travel and advancement based on performance.
PERSONAL INFORMATION:
Date of Birth : September 29, 1970
EDUCATION:
College : Bachelor of Science in Business Administration,University of the Philippines, 1991 (CUM LAUDE)
HONORIFIC SCHOLARSHIPS :
College Scholar : 8 semesters
WORK EXPERIENCE:
I. PRODUCT MANAGER, Coca-Cola (Guam, USA), April ‘97-December '99
Reporting to : Vice President / General Sales & Marketing Manager
· Formulated and implemented strategies for Coca-Cola Classic, Diet Coke, Caffeine Free Diet Coke, Cherry Coke, Sprite, Barq’s Root Beer, Minute Maid Juices, Nestea and Powerade in advertising, research, promotions, and merchandising to ensure attainment of volume and financial targets.
· Planned and produced advertising and promotional materials for the Coca-Cola brands to ensure maximum market visibility and exposure vis-à-vis Pepsi.
· Serviced retail and institutional accounts for the implementation of volume-driving promotions.
· Supervised daily functions of two store merchandisers to ensure an average 35% retail space for Coca-Cola brands, and 100% availability in major stores.
· Launched Cherry Coke, Mr. Pibb, Caffeine Free Diet Coke, and Mello Yello on Guam.
· Designed and implemented localized version of US national promotions like Coca-Cola's "Get Caught Red-Handed," "Can Roundup," "ATM Cash Card," "Shirt Giveaway" and Sprite's "CD Music Certificate."
II.PRODUCT MANAGER, Del Monte Philippines, August ’95 – November ’96
Reporting to : Category Manager
· Formulated and implemented strategies for Del Monte 202 juice drinks in advertising, pricing, distribution, and promotions, to ensure attainment of volume and financial targets, and to beat Dole brand.
· Acted as team leader in coordination with other functions like Research and Development, Quality Assurance, Production, and Logistics in developing new variants (apple juice drink, orange crush, and lychee drink) to the product portfolio.
· Implemented cost-cutting packaging innovations like the 200 diameter aluminum ends and lower baseweight tinplates.
III.ASSISTANT PRODUCT MANAGER, Del Monte Philippines, March ’94-July ‘95
Reporting to: Group Product Manager
· Assisted in formulating and implementing marketing strategies for balance sauces, i.e., Del Monte Spaghetti Sauce, Tomato Paste, Barbecue Sauce, and Meal Sauce. Set volume and profitability targets for these products for FY ’96 and the necessary price, sales promotions, distribution, packaging, and direct marketing programs to secure these volumes.
· Identified business opportunities and initialized marketing plans to capitalize on them, i.e., worked on new products (noodle sauce, spaghetti sauce with meats, chicken sauce) and packaging (foil pouches), and monitored market and competitive trends to enable us to proactively seize opportunities.
IV. BRAND ASSISTANT, General Milling Corporation, April ‘92-February ’94
Reporting to: Group Product Manager
· Formulated and implemented major marketing strategies in product, price, distribution, and advertising in the relaunch of Kaffe de Oro (KDO), and the launch of its new variants (Kaffe de Oro Red and Kaffe de Oro 3-in-1 Coffee Sticks). Spearheaded various sponsorships (concerts, town fiesta, movie premieres, cultural shows) and promotional efforts (gift-with-purchase, bonus packs, product sampling) for the brand.
· Assisted in planning volume targets for Alaska Powdered Filled Milk for 1994, and the advertising and promotional strategies to support Sales in reaching goals. Helped in marketing the provincial promo efforts for the Alaska basketball team (e.g., exhibition games, fans’ day, promo tours, etc.).
· Managed Monthly Planning and Coordination Meetings (MPCM), complete with research and presentation materials, which updated Production, Sales, and top Management on monthly progress vs. yearly targets and game plan for balance-year.
V. MARKETING SERVICES ASSISTANT, Palmera Homes Philippines. July ‘91-Feb ’92
Reporting to: Operations Manager
· Designed and conceptualized sales brochures and initialized workable systems in marketing research, monthly sales promotions, advertising, and other support systems for real estate agents.
· Set up documentation and procedures for research on customer service, agent database, and promotions monitoring.
RESEARCHES / PAPERS WRITTEN:
· Marketing Plan for Coca-Cola Guam for the Year 1998, 1999, and 2000
· Launch Plan for Cherry Coke on Guam, 1999
· Marketing Plan for Del Monte Orange Burst 202 Juice Drink
· Marketing Recommendation on the National Launch of Del Monte (24 X 202), 1996
· Comprehensive Liquidation of Expiring Del Monte Stocks, 1996
· Marketing Launch Plan for KDO Single Serve
· Marketing Recommendation for the Establishment of KDO Coffee Houses
· Marketing Recommendation for KDO’s Sponsorship of Ballet Philippines 23rd Season
· Marketing Recommendation for GMC’s Corporate Sponsorship of GA Yupangco’s Handog Sale ’92
· A Marketing Research on the Composition of UP CBA Enrollees, 1990
RESEARCHES / PAPERS WRITTEN (Con’t) :
· A Project Feasibility Study on a Fitness Centre in Roxas Blvd., Philippines, 1990
· A Term Paper on the Effects of the MidEast Crisis on Philippine Financial Institutions, 1990
· A Research Paper on Japan’s Trade Surplus vis-à-vis the US, 1990
· A Research Paper on the Economy of Hispanic Philippines, 1990
· A Research Paper on the World Bank’s Role in the Economies of Third World Countries, 1990
· A Marketing Plan for the Philippine Launching of Diet Coke, 1990
· A Paper on the Legal and Business Requirements of Incorporating a Manufacturing Firm, 1990
· A Statistical Paper on Linear Regression as a Tool of Predicting Inflation and Unemployment Rate, 1990
· An Evaluative Paper on the Marketing Strategies of the ABS-CBN Broadcasting Co., Inc, 1991
· A Paper on the Business Policies of 3M Philippines, 1991
· A Term Paper on the Human Resource Policies of Philippine Hotels, 1991
SEMINARS ATTENDED :
· Creative Conflict Management; and Coaching, Counseling, and Positive Disciplining, Coca-Cola Guam, 1999
· STD and Reproductive Health, (ReachOut AIDS Philippines), 1996
· Integrated Relationship Marketing Seminar by Prof. Rosenberg, 1995
· Marketing Positioning Seminar by Ries and Trout, 1994
· The Asian Institute of Management Executive Brand Management Workshop, 1994
· Total Quality Management Seminar at Del Monte, 1994
· Applied Marketing Research Seminar by Prof. Ned Roberto, 1992
· WordPerfect Proficiency Seminar, 1992
· Creative Writing Seminar at the University of the Philippines, 1991
· Study Habits and Time Management at the UP Diliman Counseling Nook, 1989
EXTRA-CURRICULAR ACTIVITIES :
· Volunteer, Coral Life Foundation Guam, February 1998-December 1999
· Marketing Instructor, De La Salle University, Philippines, 2nd Term, SY ‘96-’97
· STD Helpline Volunteer, ReachOut Philippines, September ’96 – March ’97
· Member, Sagwan-Pilipina Dragonboat Rowing Team, 1995-1996
· Volunteer, Chosen Children Foundation, 1995-1996
· Member, UP Business Association for Integrating Corporate Responsibility and Values, 1990-1991
· Member, UP College of Business Administration Task Force, 1990-1991
· Member, UP Guilder ’91 Annual Staff
· Features Writer and Contributor, UP CBA Guilder, 1991
SPECIAL TRAINING / SKILLS :
· Basic knowledge of MS Word, MS Excel, and Powerpoint
· Proficiency of the English and Filipino languages
REFERENCES: Available upon request