Posted by on September 03, 19103 at 11:54:01:
RONALD C. MANALASTAS
720 P. Gomez Street, Mandaluyong City
Metro Manila 1550 Philippines
Mobile 0916-415-8957 / Phone (632) 533-5114
Telefax (632) 578-2709 / Email: rmanalastas@hotmail.com
Alternate Email: icall@consultant.com
JOB OBJECTIVE
General Manager / Chief Operating Officer of a service organization where I can impact the delivery of superior customer value through my skills and experience in strategic planning, business development, project management, relationship marketing and public relations.
EXECUTIVE PROFILE
· A high-energy performer in the multi-site business environment with solid experience in strategy, organization, operations, distribution, communication & regional management
· A business development icon who can launch and manage products, services, events & high performing teams, build alliances, create new revenue streams and track performance
· A leader, coach and hands-on human resource manager -- with broad people orientation, dependable work ethic and key project management competency / multi-tasking capability.
INDUSTRY ORIENTATION
· Telecommunications · Business Center Operation
· Business Consulting Services · Retailing & Chainstore Operation
· Consumer & Business Electronics · Non-Profit / Non-Stock
WORK HISTORY & KEY ACCOMPLISHMENTS
May 2001 - Present
I-CALL MARKETING SYSTEMS, INC
Vice-President, Business Development & Marketing
Responsibilities:
Build strategic partnership with Philippine, American and European companies engaged in telecommunications. Create revenue streams from retainer’s fees and project commissions. Migrate to a cost-effective organization using project-based business partners and employees.
Key Accomplishments:
· Expanded the company’s business representation portfolio into power generation and environmental protection technologies apart from telecommunication products and services
· Leveraged group competencies into viable business development tie-ups with a mobile application developer, a leading VSAT & microwave radio transmission vendor and a European solar power supplier
· Initiated working relationships with World Bank / ADB / ILO consultants for project development requirements where the group’s professional expertise can be engaged.
Ronald C. Manalastas’ Resume ……………………………………………………………. Page 2
April 1999 - April 2001
BROADTEL PHILIPPINES, INC., Chief Operating Officer
Responsibilities:
Organize and manage a nation-wide telecom service reseller operation through a lean complement of well-trained productive employees closely guided by the company’s business plan and operating standards. Achieve profit targets in pilot locations.
Key Accomplishments:
· Organized and registered the start-up company and managed storefront / retail sales, marketing, regulatory, administrative and human resources group activities
· Won a mobile telecom outsourcing tie-up with annual business potential of USD 10M including investment commitments from 20 regional investment partners / onsite retailers.
· Generated 25% operating profit (vs. 18% of plan) from company-owned pilot locations.
December 1997 - March 1999
ENTERPRISE TECHNOLOGY, INC., President / Chief Operating Officer
Responsibilities:
Develop a PC-based voice mail solution with broad consumer application. Create a marketing winner and drive initial business growth in Metro Manila through an integrated marketing campaign with strong customer focus and distributor premium.
Key Accomplishments:
· Built and managed the company’s marketing, sales, technical, HR and customer care units and developed the brand name CALL ME, a consumer prepaid card voice mail service.
· Won brand endorsement from the President of the Philippines and set up alliances with 300 retail partners and multi-level marketers at 15% operating profit.
· Won for the capitalist a USD 2.5 Million VSAT contract with a key Internet service provider
September 1993 - October 1997
RCPI / BAYANTEL ( Western Union Affiliate )
Vice-President, Sales, Marketing & Branch Operations
Responsibilities:
Identify critical resource issues and needs, undertake a massive reengineering program, develop people, introduce and manage new products, intensify selling effort, extend geographical reach, develop brand loyalty and triple recurring revenue base
Key Accomplishments:
· Restructured the 1,200-employee business unit. Introduced winning product management, business development, sales, franchising, relationship marketing and branding initiatives.
· Managed 110 branches and won 750 new franchise investors, 2,200 institutional accounts and Western Union Money Transfer link for a 771% revenue growth and 70% market share
· Developed commercial start-up initiatives for Timenet, Inc., a Bayantel subsidiary, on technology convergence for telecom, information, media and entertainment services
Ronald C. Manalastas’ Resume ……………………………………………………………. Page 3
December 1989 - September 1993
PHILIPS ELECTRONICS & LIGHTING, INC., Business Unit Manager
Responsibilities:
Create awareness on Philips’ telecom presence, identify critical resource issues and needs, streamline sales organization and product offerings, intensify industry collaboration, leverage Philips’ consumer brand image and conclude the Philippine Municipal Telephone Project with the Department of Transportation and Communication.
Key Accomplishments:
· Set up close collaboration with product divisions in Asia and Europe and developed new revenue streams for business, mobile, public and data communication products.
· Restructured the business unit, introduced relationship marketing disciplines, redesigned product marketing programs and revitalized sales channels for a sales increase of 533%.
· Negotiated and won with Philips-France the supply of TDMA point to multi-point radio to the Philippine Government’s Municipal Telephone Project -- (USD 33M & USD 12M Contracts).
KEY PROJECT MANAGEMENT EXPERIENCE
- Voice Mail Facilities Build-up, Enterprise Technology, Inc.
- Branch Renovation (110 Sites), RCPI / Bayantel
- Agency Development (450 Sites), RCPI / Bayantel
- National Money Transfer Business, Western Union / RCPI
- Business Unit Quality Improvement, Philips Electronics
EDUCATION
· Bachelor of Laws, Jose Rizal University
· MBA Candidate (Major in Marketing), Ateneo de Manila University
· Bachelor of Arts in Economics, University of the Philippines
· Electro-Mechanics Degree (Technical Secondary), Don Bosco Technical College
GOVERNMENT ACCREDITATION
· Economist ( Government Accreditation)
· Career Service - Professional (Government Accreditation)