Posted by on June 10, 19103 at 13:40:05:
Debesh Mukherjee
16 Years of rich experience in Pharmaceutical Marketing and Sales (Domestic and International)
· Rich experience, proven track record and well versed in all aspects of Pharma marketing and sales with exposure to both domestic and international markets.
· Successfully launched two new divisions as profit centre head in two different Pharmaceutical companies with All India Coverage to prove the excellent entrepreneurial skills.
· Capable of producing desired results in a challenging job scenario at a senior position.
· Confidence acquired through extensive handling of product management, sales, recruitment, training, coordinating product development, strategic tie-ups with domestic and international partners, budgeting, costing, sourcing, regulatory affairs, leading and controlling Product management team and field force, etc.
· Successfully handled marketing and sales of various therapeutic groups like Cardiovascular, Gastrointestinal, Antibiotics, Antifungal, Antiviral, Antiallergic, Anthelmintic, Hematinics & Nutritional, Respiratory, Dermatology, Ophthalmology, NSAIDs, Oncology, Cytokines, Corticosteroids, and Vaccines.
Name : Debesh Mukherjee
Father's name: Dr. Paresh Chandra Mukherjee
Date of birth : 15th February 1963 (Age –40years)
Academic qualification : (a).M.Sc.-Organic Chemistry (b).B.Sc-Zoology, Botany & Chemistry
Address : D-201, Regency Tower, Behind Management Enclave, Vastrapur, Ahmedabad - 380 015, Gujarat, India.
Tel: Mobile: 09824079769, Residence – 079 6732147
e-mail : debesh_m@hotmail.com
Marital status: Married
No. of children: 1 daughter (12 years), 1 son (6 years)
Details of Experience :
Cadila Pharmaceuticals Limited - Joined International Division of Cadila Pharmaceuticals Ltd as Dy. General Manager & Head – Product Management Team (International SBU) to head the Marketing Function of the SBU in March’02. Now responsible as operation Head-East Africa to develop and consolidate business in East Africa.
Intas Pharmaceuticals Limited – (Aug’98-Feb’2002) Joined Intas Pharmaceuticals Ltd in August'98 as Ast. General Manager - Head of Marketing & Sales functions of the new NOVATECH division with independent charge as profit center head of the division with all India coverage.
Biological E. Limited – (Oct’96-Aug’98) Joined Biological E. Ltd in Oct'96 as Head of Marketing & Sales functions of the “Speciality products Division” and launched the Division as a profit centre head with all India coverage.
Dabur Pharmaceuticals Ltd.- (March’95 to Oct’96) Joined Dabur Pharmaceuticals Ltd as Asst. Marketing Manager in March'95, based at head office in Delhi with all India coverage.
Fulford India Ltd.- (June’87-Feb’95) Started career as Professional Service Representative in June'87 at Indore HQ and covered entire western MP in the main pharma division. Promoted as Area Business Manager in Oct'92 in the Biotech Division and managed the field operations of the states of Uttar Pradesh & Madhya Pradesh.
Achievements & contributions :
Cadila Pharmaceuticals Ltd
# Streamlined the entire marketing function of SBU.
# Initiated many marketing activities and programmes for effective promotion of products.
# Achieved significant increase in the sales of prescription products through coordinated efforts.
# Achieved the budgeted sales and profitability.
Job profile in Cadila :
# Giving marketing thrust to products belonging to different therapeutic categories namely Cardiovascular, Gastrointestinal, Antibacterial, Antiallergic, Hematinics, Respiratory, Dermatology, Ophthalmology and NSAIDs.
# To formulate and develop country specific marketing plan, strategy, activities, promotional inputs, guidance for implementation of strategies & activities to field force and monitoring implementation.
# To set country specific objectives and goals in terms of sales targets / targeted PBT for regional and country heads and to ensure achievement of regional and country wise budgeted profitability.
# Meeting and interacting with all regional & country heads on a regular basis to evaluate performance and guiding them to excel in performance.
# Leading, Guiding, helping and supporting the product management team comprising of 4 product managers to ensure timely availability of promotional inputs in all the 25 countries.
# Planning for new product launches in all countries and implementing the same through the regional heads, country heads and field force.
# Complete Budgeting of the SBU.
# As operation head of East Africa region responsible to develop and consolidate business in East Africa.
Achievements & contributions :
Intas Pharmaceuticals Ltd.
# Launched and established the vaccine division as profit centre head.
# Launched and established the Super Speciality NOVATECH Division as profit centre head..
# Made the division a profitable venture for the company.
# Further enhanced the image of the company in the niche speciality segments.
Job profile in Intas :
# To identify and launch products for NOVATECH division.
# Recruitment, training and controlling of field force.
# Coordinated with other departments for licensing, product development, sourcing, pricing, packaging development, etc. Follow up with govt. depts. For regulatory approvals.
# Preparing and finalizing the business plan & strategy for the division.
# To Conduct market survey for products.
# Negotiating with foreign collaborators to finalize marketing agreements.
# Develop and implement systems for the division.
# Developed and implemented the distribution system, C&F Agents & stockists for the division.
# Creation of the basic marketing and administrative infrastructure for the division.
# Developing and maintaining rapport with the key customers by extensive field work.
# Formed a new product management team.
Achievements & contributions:
Biological E. Limited (B.E.)
# Successfully launched the Specialty Products Division as profit centre head.
# Achieved very high per capita productivity & made a profitable venture in the first year of launch.
Job profile in Biological. E. Limited :
# Responsible for marketing and sales functions of the division. As additional responsibility also launched the Vaccine Division.
# Recruitment, training and controlling of field force
# Coordinated with other departments for new product development. Actively involved in sourcing, packaging, regulatory approvals, pricing, formulation development, etc. to launch 13 new products. Developed entire distribution network for the division.
# Formed a dedicated field force for effective promotion of products. Controlling the entire field force, analyzing reports & expenses to continuous improve productivity.
# Established the product management team for the division to support the sales team with promotional inputs, strategies, analysis and feed back.
# Worked in close association and coordination with Pasteur Merieux Connaught and Heber Biotech to finalize and launch their products, Negotiations with foreign companies to finalize agreement for imported finished products.
# Extensively toured all over the country to develop business and monitor promotion.
Achievements & contributions:
Dabur Pharmaceuticals Ltd.
# Associated with the launch of the Oncology Division.
# Developed marketing plan & launched the breakthrough anticancer drug Intaxel (Paclitaxel).
# Launched 10 new products and established all the brands successfully.
# Arranged major scientific sessions at Delhi, Mumbai, Calcutta, Chennai, Bangalore and Hyderabad with international speaker.
Job profile in Dabur :
# Conducted market research & identified new products for launch including Docetaxel.
# Coordinating multi-centric trials at various centres.
# Recruitment and training of field force.
# Coordinating with the R&D (Dabur research foundation) for new product development and launch.
# Developing marketing plan, promotional strategies and developing inputs for promotion of products.
# Coordinating in distribution of products, institutional and hospital business.
# Participation in international, national and state level conferences.
# Working in the field all over India to personally assess the impact of promotional strategies, collecting feed back, helping field force to overcome difficulties and maintaining rapport with key customers.
Achievements & contributions :
Fulford India Ltd. (An affiliate of Schering Plough, U.S.A)
# Awarded for outstanding performance in antibiotic, dermatological and antiallergic range.
# Successfully launched and established many new molecules and products of the main pharma division with consistent performance and high growth throughout.
# Launched and Established the unique aminoglycoside 'Netromycin inj.' (Netilmycin Sulphate),
won the 'Best Opener Contest Award' for Netromycin, produced consistent high demand and sales of Netromycin, designed the best visual aid of Netromycin.
# Won and awarded many trips to a number of places with family, won the President's Antibiotic Trophy thrice for excelling in sales of the antibiotic range, Personally greeted, congratulated and awarded by the President for all round performance.
# Promoted as Area Business Manager in Biotech Division, successfully developed and established the division in the assigned states of UP/MP with outstanding performance with breakthrough products: Intron-A (Interferon alfa-2b), Leucomax (GM-CSF) and Drogenil (Flutamide).
# Produced highest institutional sales for two consecutive years for Intron-A.
# Initiated & completed many new trials of Intron-A in approved and off-label indications and helped the company in promoting the product by using the new protocols to generate additional usage & sales.
On the job training:
Participated in various training programmes arranged by Fulford India Ltd, Dabur Pharmaceuticals Ltd. & Intas Pharmaceuticals Ltd & Cadila Pharmaceuticals Ltd.
Passport No. : E 1045486