Posted by on May 14, 19103 at 23:50:17:
Ma. Cristina Ricafort-Mutuc
Objective
To be able to use all my knowledge in sales in marketing in a productive environment and at the same time learn new techniques in honing my skill as a marketing person.
Professional experience
May 2002-Nov 2002 IBM Solutions Delivery Inc.
Senior Account Manager
• Handled selling of all IBM products, both software (ie: Lotus, Websphere, Tivoli, DB2) and hardware (XSeries, SSeries, PSeries) and services on Application Development for Lotus and Domino Workflow, MQ Series to all Banking and Financial Institutions.
• Also Handled selling of Networking equipment and routers (Cisco) to Corporate Clients since IBM Solutions Delivery Inc is a Cisco Gold Partner.
• Responsible for creating Account Relationship with existing and new clients, client list includes Bank of the Philippine Islands, Philippine National Bank, Maybank, Citibank N.A., Landbank of the Philippines and China Bank.
• Handled Account Management of all existing clients
May 1999-Feb 2002 Digitel Information Technology Services Inc.
Assistant Product Manager-Marketing Services
• Developed product guides for Account Managers to aid them in selling Data Communications (Leased Lines, Frame Relay, Dedicated Internet Access) and Internet (VoIP, IP-VPN, VIP, Peering and Transit Services) products.
• Managed Promotions, PR and Advertising of Data Communication products.
• Conceptualized marketing strategy for newly developed products.
• Handled product training and orientation of Sales Personnel, Customer Service Representatives and Regional Business Units across Luzon.
• Conducted company and product presentations to Corporate Clients.
• Assisted in developing ADSL (a VAS service of dial-up internet access).
• Spearheaded, conceptualized and implemented marketing campaign (product launches, promotions and advertising in print) of ADSL (Asymmetric Digital Subscriber Line).
• Conceptualized and implemented communications and media plan for all products and services.
• Handled both major and minor events (ie: Product Launchers, Press Conferences, Seminars, Provincial Road Shows).
• Handled Press Releases for DigitelOne Netvantage Line.
• Key person for Advertising requirements; discusses all advertising requirements with Basic Advertising.
• Conceptualized promotions for increase sales of date communication products by implementing different promo schemes.
• Handled conceptualization, design, and production of sales kits and other collaterals for the use of Account Managers and Regional Business Units.
• Coordinates with PR agencies for Corporate write-ups and featured articles for press releases.
Feb 1997-Dec 1999 International Exchange Bank Tektite
Sales Associate
• Handled money market and treasury products.
• Handled and closed deals with major securities company.
• Increased US Dollar Deposits by 25%.
June 1995-Oct 1996 Prime Bank Cubao
Marketing Assistant
• Reached quota of P200,000,000.00 for CA/SA Accounts in six months.
• Expanded sales to include mass market accounts as well as residential.
• Marketed loan products as well thru direct selling.
Education COLLEGE
1990-994 Miriam College Foundation
AB Communication Arts
SECONDARY
1986-1990 Miriam College Foundation
Extracurricular activities 1993-1994 CAASOC (Communication Arts and Advertising Society
1993-1994 Varsity Taekwondo
1991-1992 IBA (Interschool Business Association
Languages Fluent in English, Tagalog, American Sign Language and Capangpangan.
Interests and activities Martial Arts, Mountain Climbing, Tennis.
Personal Strengths Knowledgeable in Windows 95, 98, Me and XP, MS Office (Word, Excel, Powerpoint), Access, E-mail, HTML Publishing as well as Lotus based applications.
Creative, hard-working, internally motivated.