Posted by on January 12, 19103 at 22:57:02:
TAN, MICHELLE OTILIE C.
2059 M. Natividad Street
Corner Yuseco Street
Sta. Cruz, Metro Manila
Tel. No.: (632) 781-5916
Mobile No.: +63917-8412286
E-mail: mitz888@i-manila.com.ph
EDUCATION
2002 – 2004 DE LA SALLE UNIVERSITY
Master of Arts in Counseling (Non-Thesis Program). Expected to Graduate: April 2004.
1997 – 2001 DE LA SALLE UNIVERSITY
Bachelor of Arts, Major in Psychology – Bachelor of Science Degree in Commerce, Major in Advertising Management. December 2001. Dean’s List: 2nd Term, SY 1999 – 2000; 2nd Term, 3rd Term, SY 2000 – 2001.
1992 – 1997 CHIANG KAI SHEK COLLEGE
High School Diploma, March 1997.
WORK EXPERIENCE
Sept-Dec 2001 PRACTICUM TRAINEE, THE PHILIPPINE STAR CLASSIFINDER
Handled in-coming and out-going correspondence of the CLASSIFinder. Assisted account managers on varying tasks such as writing letters, making status reports and telemarketing.
EXTRA-CURRICULAR ACTIVITIES
Summer 2001 MEMBER, TAIWAN STUDY AND LEISURE TOUR
Went to a three-week Chinese culture immersion program in Taiwan under Dynamic Youth’s supervision. Program included museum and theme park visits, craftsmanship, and group activities like dancing and singing.
May 1998 TZU-CHI YOUTH SUMMER CAMP 1998
Attended a four-day summer retreat camp under the supervision of Tzu-Chi Foundation. Program included learning about Buddha’s teachings. Program also includes group activities such as sharing, dancing and singing.
1998-1999 STUDENT ASSISTANT, DISCIPLINE OFFICE (D.O.)
Helped in administrative tasks like filing and typing. Awardee: Service Award, 2000.
SEMINARS ATTENDED
February 2002 TEACHING MANDARIN AS A SECOND LANGUAGE AND HANYU PINYIN SEMINAR
Association of Philippine Universities for Sino Studies, University of Santo Tomas
November 2000 GOT 2B IMC
Philippine Association of National Advertisers, Manila Hotel
RESEARCH PAPERS PREPARED
Sept-Dec 2002 SUICIDE AND DEPRESSION AMONG ADOLESCENTS
A paper that contains several review of related literature that answers whether or not suicide is related to depression.
Sept-Dec 2002 ENHANCING ACADEMIC PERFORMANCE OF FIRST YEAR HIGH SCHOOL STUDENTS OF OUR LADY OF FATIMA ACADEMY IN TANAUAN CITY
A program aimed to increase the academic performance of first year high school students of Our Lady of Fatima Academy in Tanauan City.
Sept-Dec 2001 AN ADVERTISING CAMPAIGN FOR THE PHILIPPINE STAR CLASSIFINDER
An advertising campaign aimed to increase both the awareness and number of advertisers for The Philippine STAR CLASSIFinder. Nominated for best thesis.
June-Sept 2001 HENRY V
A fully creative campaign aimed to enhance creative conceptualization and technical execution through TV commercial-outputs. The creative objective is to let the target audience know the existence of the play Henry V written by William Shakespeare.
June-Sept 2001 THE SOCIAL DEVELOPMENT UNIT
A marketing campaign aimed to enhance marketing strategy implication and actions to be taken.
Jan-Apr 2001 THE REEL
A newsletter aimed to enhance creative and practical techniques in lay-outing a page. This Ayala-cinema movie guide showcases reviews of showing and upcoming movies and other related features.
Jan-Apr 2001 THE REEL SURVEY
An E-Commerce business plan that contemplates an online survey wherein moviegoers are given the chance to be a part of the moviemaking process – vote who they want to be casted in a movie, what title they want, etc.
Sept-Dec 2000 RESPECT THE RIGHTS OF THE DISABLED
An advocacy campaign aimed to motivate target audience to respect the rights of the disabled.
Sept-Dec 2000 A PORTFOLIO OF PHOTOGRAPHS AND ADS
A portfolio of live and still-life product shots.
June-Sept 2000 MAX’S BETAMAX
A creative campaign on conceptualizing creative ads for a fictional product. Execution of campaign included creation of storyboards, radio commercials, print ads, and other non-traditional media.
Jan-Apr 2000 AN ADVERTISING RESEARCH TO TEST RECALL AND CHANGE OF MIND: AN EXPLORATORY STUDY ON BURGER KING
A study that explores the effects of print ads on the recall and change of mind of people.
Jan-Apr 2000 COMPARATIVE STUDY BETWEEN THE ATTITUDES OF LATE ADOLESCENTS RAISED BY A SINGLE-PARENT OR BY COMPLETE PARENTS TOWARDS FAMILY AND MARRIAGE
A comparative study that provides the possible differences that adolescents raised by single parent or complete parents have towards family and marriage.
Sept-Dec 1999 MTV JEANS
A product and advertising conceptualization campaign aimed to persuade Generation X and Y to buy MTV jeans. Execution of campaign included creation of a TV commercial and several print ads.
Jun-Aug 1999 WHY DO ADOLESCENTS COMMIT SUICIDE?
A paper that contains several review of related literature on the possible reasons as to why adolescents commit suicide.
Sept-Dec 1998 ETHICAL ISSUES BEHIND SUICIDE
A paper that contains several review of related literature that answers the question as to whether or not suicide is ethical.
Sept-Dec 1998 EFFECT OF LEGIBILITY AND VISIBILITY FACTORS ON LITERAL READING COMPREHENSION ON GRADE ONE STUDENTS
A study that provides the possible effect of size and type of font on the literal reading comprehension of grade one students.
PERSONAL BACKGROUND
Born on August 6, 1979 in Manila, Philippines. Fluent in English, Filipino, Fookien, and Mandarin. Knowledgeable in Microsoft programs (WORD, EXCEL, and POWERPOINT) and ADOBE (PAGEMAKER 6.5 and PHOTOSHOP 5.5) programs. Interests: Music, movies, traveling, Internet, reading, writing, and photography. Flexible, patient, objective, goal oriented, responsible, team player.
REFERENCES Available upon request.