Posted by on October 11, 19102 at 00:13:40:
Lester John M. Policarpio
Block 1 Lot 17
Villa Catalina Subd I
Sto. Tomas, Binan
Laguna Philippines
Mobile# (63)917-408-8275
HOME # (6349) 839- 1959
ICQ # 117639094
ljpolicarpio@yahoo.com
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SUMMARY OF QUALIFICATIONS
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Adept, hands-on experience in every aspect of Content Management and On-line/Internet Marketing. People, service and results oriented leader with a good sense of responsibility. Has excellent knowledge and thorough experience in Web marketing, online advertisements and promotions; accomplished in establishing strategic alliances with other companies. Possesses excellent written and oral
English communication skills.
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WORK EXPERIENCE
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GOL Philippines, Inc Content Manager
Feb 2002 ? Present
- Directly responsible for maintaining and developing relationships with Content Partners
- Handles quality control of text as well as streaming content in the different channels of MosCom Online
- Customer Relationship Management
- Develops ways of making the MosCom On Line community service attractive to present and potential subscribers
- Initiate different offline and online marketing tactics for MOL
- Responsible for content of the Entertainment, Sports, Jobs, Male, and Education channels of the MOL browser
- Supervises the design of the Entertainment, Sports, Jobs, Male and Education channels
- Acts as Chief Content Manager
OilGuard Bypass Filtration Systems Marketing Manager for Online Sales
January 2002 ? March 2002
- Designed the online marketing strategy of OilGuard Bypass Filtration Systems
- Established sales and promotion relationships with other websites
- Supervised the establishment of OilGuard?s affiliate marketing system
- Handled the email marketing, search engine optimization, search engine registration and online press release operations for OilGuard
- Monitored the effectiveness of OilGuard?s online ad campaign
Castdial Philippines, Inc. Internet Marketing Supervisor
Sept 2000 ? December 2001 Internet Marketing Dept
- Made/Proofread the contents of the Castdial website
- Managed the overall eMarketing Operations of the company?s Castdial and WebPonent products; directly supervised and was involved in the following operations through search engine optimization, newsgroup and mailing list postings, banner and link exchange, PR Operations and download site operations, etc.
- Responsible for getting optimum website traffic for the Castdial and WebPonent.com website and the acquisition of new subscribers to the Castdial internet broadcast service
- Composed and distributed company Press releases; public relations operations
- In Charge of Customer Relationship Management
- Made strategic marketing plan, affiliate marketing plan, viral marketing plan, as well as email marketing plan for company products
- Supervised construction and composition of contents of the WebPonent website
- Responsible for getting and increasing number of buyers of company?s AnyTalk software
- Site Management/Site Traffic Analysis of Castdial.com and WebPonent.com websites
- Responsible for establishing sales of the Castdial Directory Service to ISPs, broadband providers, portals, destination sites, WAP, interactive television and set-top box providers
- Made Business Plan for Castdial which was submitted to Venture Capitalistsand was responsible for establishing Initial Contact with potential investors in the US
- Founding Member/Board Treasurer Of Castdial Philippines Inc.
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SPECIAL SKILLS
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Search Engine Positioning/Optimization, E-mail Marketing, Affiliate Marketing, Newsletter Formulation/Deployment, Banner Advertising/Exchange, Link Exchange, Online PR, Viral Marketing, Customer Relationship Management, Newsgroup/Mailing list Operations, Download Sites Operations, Posting of Articles in Other Websites, Site Traffic Analysis, Website Content Composition, Basic HTML, knowledgeable in the ecommerce process
Knowledgeable in the following software: Web Trends, Agent Web Ranking, Visio, PowerPoint, Microsoft Office applications, etc.
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EDUCATION
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1995 - 2000 University Of The Philippines Manila BA Organizational Communications
Member: Philippine Internet Commerce Society