Posted by on June 30, 19102 at 22:38:54:
Joy Jaymee D. Primavera
1348-E Tomas Mapua St.,
Sta. Cruz, Manila 1003
Home: (02) 783-2212 Cellphone: 09173693292
OBJECTIVE
Seek position that includes exposure to research, media planning and implementation of communication research projects, administrative work, public relations, , coordination, and client service-oriented tasks.
EDUCATION
Bachelor of Arts in Communication Research, Oct. 1999
University of the Philippines, Diliman, QC
University Scholar for one semester and
College Scholar for two semesters
Major Courses: Application of Statistical Concepts to Communication research, Quantitative and Qualitative Analysis Applied in Communication research, Data Interpretation and Reporting, and Research Design.
Minor Courses: Communication Planning (Media), Public Relations and Public Information, Technical Communication/Writing, and Project Development in Communication research.
Projects participated in:
A Study on the Impact of Telenovelas on the Lives of Filipinos RPN 9’s Chabelita (survey and analysis), 1st sem 1997-1998.
A Content Analysis on Major Philippine Publications regarding the Influence of Government and Economic Elites on the Reporting of National Issues, 2nd sem 1998-1999.
A Quantitative and Qualitative Study on the Awareness, Knowledge, and Attitude of UP Students towards UP Publication Materials (assessment of the effectivity of education materials), 1st sem 1999-2000.
CAREER
DEVELOPMENT
Public Relations Coordinator, July 2000-May 2001
Shoemart, Inc.,
Marketing Communications Group-Publicity
C. Palanca St., Quaipo, Manila
Supervised press releases for the following departments: Girls and Boys Teens’ Wear, Children’s Wear, Teens and Children’s Shoes, Toy World, Character Shop, Health and Beauty and Baby Company.
Duties and Responsibilities:
Coordinate with merchandising managers regarding PR campaign, plan and research concepts for pictorials
Supervise fashion pictorials for press releases
Write press releases
Assist celebrities and magazines for publicity purposes
Coordinate with celebrities and affiliates for testimonials/advertorials
On-the-job-trainee, April 1999-May 1999
NEDA, Development Information Staff-Communication and Advocacy Program
Amber St., Ortigas, Pasig
Participated in the Communication Planning/Design of the Campaign for Estrada’s Medium-Term Philippine Development Plan 1999-2004.
Duties and Responsibilities:
Prepare a powerpoint presentation of the whole project.
Conceptualize activities for the campaign utilizing different media
Prepare sample campaign materials (contents, language, information)
SKILLS
Microsoft Office (Word, Excel, Powerpoint)
Computer Applications to Communication Research
(SPSS for Statistical Analysis)
Designing for Print Ad Copy and Lay-out
INTERESTS
Family, nature-tripping, crafts, computer graphics, internet surfing, reading health books and magazines.
REFERENCES
Available upon request.