Posted by on October 09, 19101 at 05:49:07:
Lester John M. Policarpio
BLOCK 1 LOT 17
VILLA CATALINA SUBD I, STO. TOMAS
BINAN, LAGUNA
PHILIPPINES
0917-4088275
OFC # - 632 - 7532130
ICQ # 117639094
ljpolicarpio@hotmail.com
ljpolicarpio@yahoo.com
SUMMARY OF QUALIFICATIONS
Adept, hands-on experience in On-line Marketing. People-oriented leader with a good sense of responsiblity. A hard and effective worker who analyzes and explores every aspect of a problem in order to come up with the best possible solution.
WORK EXPERIENCE
2000 present Supervisor
eMarketing Dept
Castdial Phils, Inc.
- MADE/PROOFREAD THE CONTENTS OF THE CASTDIAL WEBSITE
- DESIGNED TRAINING MANUAL OF CASTDIAL CONTENT DEPARTMENT
- HANDLED THE OVERALL EMARKETING OPERATIONS OF CASTDIAL AND DIRECTLY SUPERVISED AND INVOLVED IN THE FOLLOWING OPERATIONS:
- Search Engine Optimization/Registration made the decisions on what meta tags to put, alt tags, content, etc so that Castdial will rank high on the major search engines
- Promote and secure increase of downloads of the Castdial interface; was able to increase the number of downloads from 500 in March to 13,000 in August
- Responsible for getting optimum website traffic for the Castdial website
- Responsible for the acquisition of new subscribers to the Castdial service
- Download Site Operations
- Directly responsible for maintaining partnerships with Internet Broadcasters and Original Equipment Manufacturers
- Postings in Newsgroups, Mailing Lists, and Usenet groups
- Public Relations Operations/Press Release Distribution
- Site Management Operations
- Posting of Articles In Other Websites
- Initial Contact With Venture Capitalists in the US
- Made Business Plan for Castdial which was submitted to Venture Capitalists
- HANDLED THE OVERALL EMARKETING OPERATIONS OF WEBPONENT AND DIRECTLY SUPERVISED AND WAS INVOLVED IN THE FOLLOWING:
- Made Strategic Mktg Plan For WebPonent and AnyTalk products
- Made Affiliate Mktg, Email Mktg, Viral Mktg Plans for AnyTalk
- Responsible for getting and increasing number of buyers of AnyTalk products and getting optimum website traffic to WebPonent site and downloads of AnyTalk demo version
- Oversees Search Engine registration and optimization
- Site Management of WebPonent
- Deployment of WebPonent Newsletters, and contacted ezines for Newsletter ad exchange
- Responsible for Contacting Other Websites for Reciprocal Link Exchange
- Download site operations for AnyTalk products
- HANDLED THE OVERALL EMARKETING OPERATIONS OF THE CASTDIAL DIRECTORY SERVICE AND DIRECTLY SUPERVISED THE FOLLOWING:
- Designed Marketing Plan/Schedule
- Responsible for establishing contact/partnerships with other companies
- Responsible for establishing sales of the Castdial Directory Service to broadband providers, ISPs, broadband providers, portals, destination sites, WAP, interactive television and set-top box providers:
- Benchmarked Competing Services and Target Margets
- Press Release/Composition Distribution
- SUPERVISED THE THREE SECTIONS THAT COMPOSE THE EMKTG TEAM OF CASTDIAL PHILS, INC.
- REPORTS DIRECTLY TO THE COMPANY VICE-PRESIDENT, CHIEF EXECUTIVE OFFICER, CHIEF OPERATING OFFICER AND PLANNING DIRECTOR OF CASTDIAL PHILS INC.S MOTHER COMPANY CYBERIMAGINATION, INC. (KOREA)
- FOUNDING MEMBER/BOARD TREASURER OF CASTDIAL PHILS INC.
OTHERS
- Excellent Oral and Written Communication Skills
- Expert at dealing/negotiating with people
- Has good leadership abilities
COMPANY BACKGROUND
Castdial Phils, Inc. is a subsidiary of CyberImagination, Inc. a software/web development company based in Seoul, South Korea. Castdial Phils, Inc. handles the content and emarketing of Castdial and WebPonent
Castdial offers a free download program that provides users with the most comprehensive guide for Online Programs, Webcasts, Live Events, Audio, and Video for free. Through it's unique and innovatively compact interface,users can access the hottest news, sports, music, concerts, etc. 24 hours a day, 7 days a week. It also currently offers a Directory Service which businesses may use to enable their websites to offer streaming content.
WebPonent provides downloadable web components, communication software solutions, and customizable interactive solutions to websites at a lower cost. Its current products are the two chat software AnyTalk Chat and AnyTalk DigiBoard.
EDUCATION
1995 - 2000 University Of The Philippines Manila
BA Organizational Communications