Posted by on August 23, 19101 at 01:52:43:
RESUME
DAVID ALPERS ZÜRCHER
Lim Compound
Carinugan, Balungis
Cagayan de Oro City 9000
Philippines
+ 63 88 858-1704
+ 63 919 766-2157
atoz4@atoz4.every1.net
EDUCATION:
High School: 1974 to 1980 (Diploma)
College: Columbia University New York, N.Y. 1980-1984 Bachelors degree in Psychology. (Diploma)
Written & Spoken Languages: Fluent in English & German
Status: U.S. Citizen
GENERAL QUALIFICATIONS: (Pertaining to sales Marketing Business Development Management)
Over 18 years experience Sales/Marketing Business Development, Purchasing, Testing, Sourcing, Distributing, & Customers related entities.
Over 11 years experience as a Manager Sales/Marketing Business Developer.
Over 11 years experience with extensive capabilities in organizing/arranging Conference presentations, promotional materials, Catalogs, Brochures, Trade Shows presentations & Public Relation events.
Over 11 years experience specifically in the motivation of personal, maximizing productivity, and maximizing sales targets and marketing goals in training Warehouse staff, Floor workers, inside-outside (field) Sales personal, Marketing personal, Managers up to and including Upper Management Levels..
OTHER GENERAL QUALIFICATIONS: (Pertaining to Web Graphic Designing & Management)
OTHER FIELDS OF EXPERIENCE:
Banner Creating, DHTML, HTML, ASP, PHP, FrontPage, HomeSite 4.5.2, Adobe Photoshop 6 - Illustrator 9 - GoLive 5 - Acrobat 4, CorelDraw 10, MS Office 2000, Macromedia Flash 5 - Fireworks 4 - Dreamweaver UltraDev 4, PaintShop Pro 7.02, Ulead GIF Animator 5, 3D Graphic Animations, & Java.
EMPLOYMENT HISTORY:
Sales/Marketing Manager 00 to 01
DT software, Norcross, Georgia
I was in charge of small sales – marketing software solution team. The company’s main avenue of business was as a partner bridge pertaining to software solutions in regards to XML, XSL, DOM, Java, CGI, Perl, Enterprise JavaBeans, Java Server Pages, IBM WebSphere, WebLogic Active Server Pages, VBScript, JavaScript, HTML, DHTML, Microsoft Transition Server. Objected Oriented Development: Visual C++, Visual Basic, C++ COM, DCOM, ATL, CORBA, & Tuxedo. Databases: SQL Server, Oracle, Informix, Sybase, Access.
Sales/Marketing/Design Manager 95 to 00
Coldona AG, Wohlen, Switzerland
I headed up their Asian office for the customer development of website creating, marketing, designing, for their Asian customers. My duties included the marketing, acquisition, selling, sourcing, advertising, sales strategy planning, Purchasing, testing and overseeing of all our Asian affairs.
Coldona (Asia) Working History
Coldona Asia was founded as a small business (my own brainchild) in Sept of 1995 to provide technology solutions for those clients who demand the highest quality information technology and software, but who also want truly affordable pricing. When I came out to Asia to work full time I came as 1 person. Today the company has over 55 people working for them. At the beginning I had a budget average of only US$ 15’000.00 per month. Today we have a budget a little over US$ 55’000.00 a month with our projected annual profit for the fiscal year 2000 reaching to a little under 1.5M. I personally feel that the company could do a hell of a lot more than that, but they are satisfied with the No.’s coming out of Asia, & they are the ones setting the agenda of what we can & can not do.
Coldona (Asia) broke down as follows:
Philippines (1995) 22 employees - (head office) 1 regional manager, 1 assistant manager, 5 sales/marketing workers, 7 web developers, 2 trouble-shooters, 4 office workers, 2 warehouse workers, & 5-10 part timers.
Taiwan (1996) 02 Sales (freelance)
China (1997) 29 employees - 1 office manager, 12 sales/marketing workers, 6 web developers, 5 trouble shooters, 3 office workers, 2 warehouse workers, & 5-10 part timers.
Indonesia (1998) 01 Sales (freelance)
Vietnam (1999) 01 Sales (freelance)
The growth of Coldona (Asia) was always kept at conservative levels at all times (Swiss are not known to be risk takers). We cracked heads many times when I felt there was great potential in a new market, but they wanted to go the more methodical road. I can’t deny that both ways have there advantages, but I am a true salesman at heart & when I see highly new prospective avenue of making business I always liked to put my vast energy to work & make it a go if at all possible.
Pit falls encountered were:
1) Having some workers abroad when the customers wanted closer attention to their business needs.
2) Languages & cultures where not really pitfalls, but time was needed to learn how the market of each Country & region within them worked. Coldona was not always really interested in investing the time & money to make a go at all the projects I forwarded to their attention. Trying to explain a third world mentality to them at times was very difficult due to the fact they where sitting in Switzerland & not in Asia where my customers all were.
3) Local bureaucracy at times.
Sales/Marketing Manager 90 to 95
B & A Trade and Development, Zug, Switzerland
In charge of a small Computer Software import/export office. I was responsible for strategy planning, staff motivation and training. I was required to extensively research Software products and market potential in Europe, Asia, and America. I was also tasked with controlling the office overhead, expenditures and salaries.
B & A Trade and Development Working History
I started working for B & A Trade and Development in the month of January 1990. I originally applied for a different position within the company, but my new boss (to be) was so impressed with my communication, verbal, written, & true professionalism (in English & most importantly in Swiss German) that I was offered a position as their new Sales Marketing Manger.
B & A Trade and Development was a small company of 18 employees with a break-down as follows:
10 Packers & shippers
05 Sales & Marketing
02 Catalog designers
01 Manager (myself)
B & A Trade and Development did most of there selling through there our own discounted mail ordering catalogs. My main job was strategy planning, staff motivation and training. I was required to do extensive research into all new software products and the market potential in Europe, Asia, and America. I was also tasked with controlling of the office overhead, expenditures and salaries. 90% of our customers were retail companies. 10% were end users based in Europe.
When I started working for B & A Trade and Development they were only selling to the Swiss market, in time I introduced them to the European market & eventually to the American & Asian Markets as well. We created catalogs for each individual (country) market. Having catalogs geared to each County specifically (written in their own languages & priced in there own currencies) helped the sales of B & A Trade and Development by three-fold.
In the spring of 1995 B & A Trade and Development had their own website created to make them more globally accessible. This was my first true introduction to the creating & designing of a website. At the end of my employment with B & A Trade and Development (September 1995) I left the company for a new challenge that would enter me into the world of doing full time website creating & designing or so I thought.
Marketing Graphic Designer/Computer maintenance 84 to 89
ITF Creative Specialists AG, Bern, Switzerland
Primarily worked as a graphical designer, but also had care of all computer hardware/software maintenance/upgrading & procurement.
ITF Creative Specialists AG working History
I met my (future) boss while I was still living & working in New York City. He was on a business trip for a tradeshow where he had a booth on display. One of his computers broke down at the tradeshow, which then placed a call to my company who sent me out as the technician to the tradeshow. What they weren’t able to fix in a half a day, I did within 1½ hour. This impressed my (future) boss who then wanted me for his own company located in Switzerland.
I started working for ITF Creative Specialists AG in November of 1984 as a Computer Maintenance & programmer. At the beginning I worked primarily with the maintaining & maintenance of the companies computers pertaining to the hardware, software, upgrading & procurement of new computers, but within a year the company found that I had a natural talent for graphical design, so I was then moved to the graphical design department of the company in Bern, Switzerland.
I was originally based out of the main office in Bern, but in time I was moved to their Zürich office, which had a bigger international clientele pool. Also I did extensive traveling throughout all their offices since I was still their lead man when it came to computer maintenance.
The other offices were located in Geneva, Luzern, & Zug. I then spent the next 4 years doing mostly graphical designs pertaining to PR advertisements, billboards, brochure designing, Newspaper ads, company presentations, & basically all types of print ads.
Computer Installer/trouble shooter 82 to 84
Prestige Computers Inc., New York, N.Y.
Visiting clients, computer set-ups, troubleshooting, tracking inventory levels and procurement of new products.
Prestige Computers Inc. Working History
In 1980 I bought my first home computer, which I was, always taking apart to learn how & what made it tick (never did find that pesky tic). Finding that I loved working on computers & with of the maintenance of them brought me to the company of Prestige Computers Inc. in NYC. I started working for them in April 1982 as an employee doing sales visits to clients, computer set-ups, troubleshooting, tracking inventory levels and procurement of new products.
Within the 2 years I worked for Prestige Computers Inc. & my previous position at Cresco Computers Co. I started to develop my talents for working with fortune 500 companies throughout the NY area in the ability of presentations, demonstrations, & the up-keep (troubleshooting) of previous sold computers to each of my clients. My own personal policy was to try my best to fix whatever problems may occur at the client’s office if at all possible. I believed in being as customer orientated as I could be. Which I must say worked out well in my sales in the way of new & reorders from said clients.
Computer Sales Representative 80 to 82
CRESCO Computers Co., New York, N.Y.
Responsibilities included cold calling, telephone canvassing and closing transactions with maintaining sales targets.
Cresco Computers Co. Working History
My very first full time job was with Cresco Computers Co., which began in the month of July 1980. My basic responsibilities included cold calling, telephone canvassing and closing transactions while always maintaining all my sales targets.
One of the most important things that I learnt at Cresco Computers Co. was that no true professional salesmen could sell anything without knowing their products from A to Z… I took this to heart & did all I could do to learn about the computers I was selling at the time.
Most of my work took me into the field working with potential clients like Cannon Copiers, Fuji Photo, the UN, & NBC Television to name a few. Here is where I learnt that I had a very natural ability to work with people in regards to the sales, set-up, & troubleshooting or anything that was computer related.
My biggest client (at that time) was the 72 units that I sold to the United Nations. I had to go through six different levels of management before the sale was finally approved two moths later. I was 18 years old at the time & I was never intimidated (awed) by whom I was speaking to in regards to computers. For when I was in my sales mode I was the expert who knew more about my computer than anybody else in the room.
My best example (story) of this was at NBC Television. I had my computer set up in their office with about 15 people watching my presentation which I been conducting for about 20 minutes when the door opens abruptly & in walks one of the big VIP’s of NBC (not known to me at the time) with cigar in mouth greets all in the room then just listens as I go on with my demo. After 2 minutes the VIP gentleman interrupts me while I am explaining about my computer to say, “Listen kid you have five more minutes to explain to me why I should by a computer from you and not some schmo from down the street”.
Well, with this I stopped talking & without hesitation started to pack up my computer to put it away. This VIP gentleman looked at me startled & said, “What the hell are you doing?” I said quietly, but professionally that I am leaving for you are not truly interested in purchasing our computer. Before I could say more he interrupted me & said, “ What the hell kind of salesman are you?” And I said, “a professional salesman sir”. “For I can not to the best of my abilities truly represent this computer in just five minutes.
There are just too many important points that I must cover for you to truly understand the basic potential that it can offer you & your company in just five minutes”. Again, he interrupted me, & then spoke to the gentleman sitting at the head of the table & said, “Listen if you like what this boy is selling by all that you need from him” And with this he then left the room. I turned to the gentleman at the head of the table & ask would you like it that I continue? He sad, “by all means”. I did, & later I sold over 20 computers that day.