Posted by on July 21, 19101 at 07:49:41:
ANTHONY M. BERNABE
#1 Hebrews Street Jordan Plains Subdivision Phase III, Quezon City
Tel. no. 0917-6128965 / 3952144/46/ 0919-3510605 (Office)/ ambernabe@mtv.com
CAREER OBJECTIVE
To serve as a Prime Mover a large, customer focused company specializing in Brand Marketing, Trade Marketing and Sales through developmental and non-traditional management
WORK EXPERIENCE
AUG 2000 – PRESENT TRADE MARKETING SUPERVISOR
Universal Robina Corporation
Directly reports to the Trade Marketing Manager
In-charge of the conceptualization, consolidation, implementation and evaluation of Trade Marketing and Business Development Programs for total URC Branded Food Products
Explores and negotiates inter-corporate alliances/ tie-ups
Established (May 2001) and manages intelligence research pertaining to competitor activities, strategies and weaknesses. Analyzes, recommends and implements strategic counter-measures to destabilize competitors (Strategic Marketing)
MARCH 2000 – JULY 2000 CATEGORY PROMOTIONS COORDINATOR
Universal Robina Corporation
Directly reports to the Category Promo Supervisor
In-charge of Business Development Programs, Product launches and non-media marketing for all Foods Category from conceptualization to implementation
Manages all promotional activities for all food brands (Nissin Cup Noodles, Nissin’s Yakisoba, All Hunts Brands, Mama Mia, Payless)
Explores inter-corporate alliances
In-charge all Marketing initiated and Sales initiated trade and consumer promotions
Designs Strategic Programs for all food categories which entails skewing Consumer Promotions, Trade Promotions, Merchandising Operations and Category Management to Regional Business Development
Supervises Category Promotion Assistants and Third Party Agencies in Promotions Operation Management
NOVEMBER 1999 – March 2000 TRADE MARKETING ASSISTANT
Universal Robina Corporation
Directly reports to Trade Marketing & Sales Manager
In-charge of Corporate Business Development Programs (Conceptualization/ Coordination/ Implementation)
Manages the implementation of all Marketing initiated and Sales initiated trade and consumer promotions
Oversees exploration of inter-corporate alliances and other non-traditional promotion opportunities
Coordinates the supply chain components (Production, Distribution, Credit Facilitation)
Designs Strategic Programs for each category which entails skewing Consumer Promotions, Trade Promotions, Merchandising Operations and Category Management to Regional Business Development
August 1999 – November 1999 BRAND ASSISTANT
Payless Instant Noodles/Payless Instant Pancit Canton,
Universal Robina Corporation
Directly reports to the Brand Manager Payless
Prepared Marketing Plan for Payless Brand
Prepared and implemented annual targets and plans for the brands
Prepared financial reports to assess sales and profit status of the brand to project next month’s sales target
Designed advertising campaign for new products
Analyzed Own and Competitive Pricing, Placement, and Promotions
Closely coordinated with the technical and production departments in the new product development, line extensions and product improvement
Managed all consumer and trade promotions in coordination with the Promotions Department
In-Charge in the conceptualization of Regional Marketing Programs
EDUCATIONAL BACKGROUND
UNIVERSITY OF THE PHILIPPINES (DILIMAN)
Bachelor of Science in Business Administration
Graduated, 1999
UNIVERSITY OF THE PHILIPPINES INTEGRATED SCHOOL
High School Graduate, 1995
NOTRE DAME OF GREATER MANILA
Grade School Graduate, 1991
SPECIAL TRAINING AND ACADEMIC AWARDS
- Marketing Strategies by Mansmith and Fielders (Jan 2001)
- Market Research by Dr. Norberto (A.I.M./ Feb 2001)
- Advertising Strategies and Public Relations by Harisson Comm., Basic Advtising Inc., Stratworks (Feb 2001)
- College Scholar AY 1998-1999
- University Scholar AY 1995-1996
- Graduated With Honors (UP Integrated School), 1995
EXTRA- CURRICULAR ACTIVITIES
UP ASSOCIATION OF BUSINESS ADMINISTRATION MAJORS
- Vice President for Marketing, 1998
- Asst. Vice President for Projects, 1997
- Chairman for Special Events, 1997
UP JUNIOR MARKETING ASSOCIATION
- Director for Marketing Conference, 1998-99
- Promotions Officer for Major Events (Mystique Night, Mardigras Party, Street Party), 1998
- Project Coordinator Asian Cultural Exchange Tour (Program), 1997
- Project Coordinator for Sunny Sideline, 1997
NATIONAL FEDERATION OF JUNIOR MARKETING ASSOCIATION
- Board of Directors, 1999-2000
- Marketing Officer for Major Events, 1998
UP COLLEGE OF BUSINESS ADMINISTRATION GUILDER NEWSLETTER
- Arts and Photography Editor, 1998-99
- Advertising Manager, 1998-99
- Contributor, 1997
UP ROTC
- Battalion Commander (Special Operations Battalion), 1997
- Intelligence Officer (Special Operations Battalion), 1996-97
- Company Commander, 1996
UNIVERSITY ATHLETIC ASSOCIATION OF THE PHIL.S (UAAP)
- UP Baby Maroons Basketball Varsity Team, 1994-95
- UP Chess Team, 1993-1994
SEMINARS ATTENDED
Basic Marketing Strategy (Mansmith and Fielders Inc.)
Market Research (Dr. N. Roberto, AIM)
Advertising (Basic Advertising, Harisson, Strat Works)
SKILLS
All MS Office Applications (Excel, Word, Power Point, Paint)
Desktop Editing
Photography
PERSONAL INFORMATION
Name : Anthony Lou M. Bernabe
Tel. No. : 0917 4396518/3952144-46
Date of Birth : May 6, 1978
Sex : Male
Nationality : Filipino
Height : 6’1”
Weight : 190 lb.s
REFERENCES
Available upon request