Posted by on May 26, 19101 at 16:03:10:
CURRICULUM VITAE
Name : Dr. Sudhi Ranjan Dey
Nationality : Indian
Age : 38 Years
EDUCATIONAL QUALIFICATIONS
* Completed a Thesis for Doctorate degree in Business Administration (DBA) -
Trinity College & University, Malaga, Spain
* Master of Business Administration (MBA) - Trinity College & University, Spain,
1987.
* Master of Commerce in Business Administration - University of Calcutta, India,
1984.
* Bachelor of Commerce - University of Calcutta, India, 1982.
PROFESSIONAL TRAININGS
* Certified Automotive Engineer(CAE)-The Institute of the Motor Industry, U. K.
* Post graduate in Sales Management & Marketing, Office Management &
Administration and Business Management & Administration - College of
Professional Management, Britain. Graded as “ Merit “, 1991-93.
* Post graduate in Corporate Advertising, Industrial Advertising and Applied
Consumer Product Advertising - Association of Accredited Ad Agencies of New
Zealand Inc., New Zealand, Ranked 1st, 1986.
* Certificate in Computer Applications - British Institutes, India, 1987.
* Export-Import Management - Institute of Export-Import Consultants, India,
1982.
PROFESSIONAL AFFILIATION
* Fellow member (FIMI) - The Institute of the Motor Industry, England.
* Member - The Society of Automotive Engineers (SAE), U.S.A.
* Member - The Institute of Cost and Works Accountants of India.
LANGUAGE SKILLS
Excellent command (spoken & written) over English, Hindi/ Urdu and Bengali languages with working knowledge of Arabic and other Indian subcontinent
languages.
COMPUTER SKILLS
Mac/ PC user with excellent command over Ms Word, MS Excel, MS Power Point, Claris Works, Adobe Photoshop, Quark Express, Dreamweaver, Flash, Director with strong Internet/email skills.
PROFESSIONAL EXPERIENCE
Al Masaood Automobiles, Nissan distributor, U.A.E.
Marketing Manager
December, 1996 - February, 2001
Solely responsible for overall Sales and Marketing functions covering Sales administration, Parts, Service, Advertising & PR, Strategy planning, Brand/ Product management, Business development, Market research & competitors analysis, Customer satisfaction & Facility upgrading, Promotional activities, Staff & management performance analysis, Annual business planning, Product ordering & inventory, Pricing, Principal liaison, MIS, Upgrading of computer and operating systems etc.
ACHIEVEMENTS
* Provided an year-on-year sales growth of over 42 % after first 12 months.
* Achieved significant rise in monthly average sales from 286 units (1994-96) to
490 units (1997), 566 units (1998), 396 units (1999) and 444 units (2000).
* Achieved all-time best sales results of 751 in March ‘98 & 772 units in and
Oct. ‘00.
* Demonstrated outstanding marketing skills and business development abilities
by continuing the growth rate for past 4 years.
* Analyzed the organizational strengths, market opportunities, operational
weaknesses,determined the growth areas within the limited market of Abu Dhabi
emirate.
* Implemented various cost reduction exercises and improved profitability.
* Improved and economized advertising. PR & promotions without an ad agency.
* Improved relationship with principal companies and negotiated better buying
prices
* Improved profitability by negotiating additional sales incentives with
principal companies
Galadari Automotive Group, Mazda, Ford, Isuzu, Buick, Mahindra distributor, U.A.E.
Group Sales Development Manager
June 1994 to December 1996
Supervised Sales, Marketing, Business Development, Advertising, Financing & insurance, Promotions, Corporate communications, Facility upgrading, Customer satisfaction, Market research & analysis, Pricing, MIS and various other related functions. Managed a division (Khaleej Automobiles) including Parts & Service, and branches in Umm Al Quwain and Ras
Al Khaimah as a profit center head.
ACHIEVEMENTS
* Identified the troubled areas of operations and reported to the management
Provided absolute turn around to one of the sick divisions and managed three
branches
* Was responsible for streamlining inventory and operational formalities with
the help IT
* Conducted several market research and sample surveys in different markets and
segments
* Conducted extensive product & market analysis and comparative studies for
management
* Formulated new product/ brand launchings and divisional/ branch business plans
* Produced various in- house corporate communications and sales promotional
tools
* Improved relationship with principal companies and negotiated better buying
prices
CBS-SONY India Ltd. & Business Press India Ltd., Music & Publishing house, India
General Manager August 1993 to June 1994
Successfully managed overall country-wide operations of two divisions of this Tata group company, supervised Marketing, Sales, Advertising, Promotion, developed extensive circulation network & distribution channels, Exports, Production, Principal liaison, PR, Corporate communications, Computers & operating system upgrading, Business development and general management functions of company’s 8 branches employing over 800 people.
ACHIEVEMENTS
* Made significant improvements in overall business of the company within 10
months
* Enhanced the quality, range, presentation and packaging of products
considerably
* Improved the corporate image significantly through extensive advertising & PR
* Launched an effective national level mail order campaigns for music division
* Successfully promoted the publications as country’s top selling periodicals
* Demonstrated strong business acumen by achieving several Gold & Silver discs
E.K. Kanoo WLL, Toyota, Hino, Citroen, Volvo, Isuzu, Michelin distributor, Bahrain
Marketing Support Manager
April 1988 to August 1993
Responsibilities included entire Marketing, Advertising, Sales promotion, Pricing, Reexports, Principal liaison, Customer satisfaction (CS), Financing & insurance, Dealership facility upgrading, PR, Brand Management, Business development, Sales-Parts-Service coordination and administrative functions of Bahrain’s leading automotive trading company dealing in Toyota, Hino, Citroen, Isuzu, Volvo, Michelin, Banzai, Ziebart, Nippondenso etc.
ACHIEVEMENTS
* Played significant role in achieving 62% market share for Toyota in Bahrain
market
* Made major contribution in achieving 100% service rate in Toyota Genuine parts
* Increased the in-coming workshop traffic and recovered genuine parts market
share
* Significantly contributed in convincing Toyota to set up Middle East office in
Bahrain
* Handled entire advertising, PR and promotions in-house winning TIAA award
* Received Toyota Sales, Parts & Service awards for 3 consecutive years(1991-93)
* Successfully handled all major new model launching events and in-house
trainings
Concept Advertising Group, Advertising agency, India (1983-1988)
Chief Executive - India
August 1983 to December 1986
Management Trainee - Ogivly & Mather - New Zealand
January to December 1986
Country Manager - Thailand & Nepal
December 1986 to April 1988
Responsibilities included the overall Planning, Business development, Creative, Production, Quality control, Commercial, Financial and Administrative functions as an independent profit center head. Successfully brought up the company as one of the top five advertising agencies in India and was deputed to Thailand and Nepal as Country Manager of group’s associate Advertising agency Stimulaz.
Was selected to attend 1 year long advertising & PR course at Auckland, New Zealand
ACHIEVEMENTS
* Played a major role in bringing up this small agency to one of the top five in
India
* Received sponsorship for a year long Advertising & PR course with O & M in
New Zealand
* Demonstrated excellent abilities in developing multi-million rupees
advertising business
* Developed the major public sector and multinational clients in India, Nepal
and Thailand
* Successfully handled many major national and international campaigns
Jetsetters Advertising & Marketing, India
August 1982 to July 1983
Creative Director
Creative Consultants, India
April 1981 to July 1982
Group Head - Creative (Visualizing- Copy desk-Production)
Successfully supervised Creative group consisting of professionals from Studio, Copy desk, Client service, Photography, Quality control, Printing & Production, Supplier management and related administrative functions, and contributed significantly in organizational growth.
ACHIEVEMENTS
* Enhanced the concepts, creativity, advertising standards and production
quality
* Implemented various cost effective prductivity-enhancement techniques
* Played major role and clinched many prestigious accounts worth millions of
rupees
Unica Publications, Publishing House, India
Chief Executive/ Executive Editor
January 1979 to March 1981
Successfully handled the overall responsibilities included Planning, Designing, Editing, Advertising, Space selling, Printing & Production, Distribution-Subscription and administrative functions.
ACHIEVEMENTS
* Played a major role in establishing the company from Planning stage
* Contributed a lot in establishing this national level Publishing house and its
first publication, India’s first English automobile and motor sport magazine
Started career as a freelance JOURNALIST-PHOTOGRAPHER. Also worked as MARKETING CONSULTANT with a couple of export promotion and industrial development organizations
like Trade Fair Authority of India, Indian Council for Leather Exports, Indian Leather Products Association, Industrial development corporation Ltd. and Trade Promotion Center of Nepal. Formed own fashion show troupe ‘Purple Patch’, presented several shows in major International trade fairs and prestigious events. Served the following organizations and ad agencies (listed below) as an ADVERTISING & MARKETING CONSULTANT.
ORGANIZATIONS
* Trade Fair Authority of India * Tea Board of India * Indian Council for Leather Exports
* Indian Leather Products Association * Steel Authority of India Ltd. * Bata India Ltd.
* Welcome Group * Trade Promotion Center of Nepal * Thailand Tourism Promotion Board
* Thailand Export Trade Promotion Council * San Miguel Thailand Ltd. * Hotel Association of Nepal * Proctor & Gamble India Ltd. * Shaw Wallace Ltd. * Berger Paints Ltd * Hindustan Motors Ltd. * Hindustan Fertilizer Corporation Ltd. * Oil & Natural Gas Commission * Indian Plywood Manufacturing Co. Ltd. * National Aluminium Co. * ITC Ltd. * Industrial Development Corporation of Orissa Ltd. * Engineering Export Promotion Council
* Adnoc-Fod (UAE) * Exxon International (UAE), etc.,
ADVERTISING AGENCIES
* Clarion * Tara Sinha Associates * Sobhagya * Rediffusion * Resonance
* ASP * Printadex * React * Communication Consultants * Ansari & Mohite * 20th Century Publicity * Ogilvy & Mather (New Zealand) * Madco Gulf (Bahrain) * Bamco (Bahrain) * Phunet (Thailand), etc.,
PROFESSIONAL ACHIEVEMENTS
* Produced first major export campaign for Steel Authority of India Ltd.
promoting steel sheets.
* Produced first International print media campaign for Engineering Export
Promotion Council of India promoting industrial cooling towers in 1985-86.
* Produced and directed Leather products fashion shows, documentary film and
Audio-visual presentations on Indian leather industry for International
Leather Fair 1987 at Madras, India, Leathervisison International Leather Fairs
1986 and 1988 at Calcutta, India.
* Planned, designed and produced complete participation & material for Trade
Promotion Center of Nepal in International Trade Fairs at New Delhi, India and
Helsinki, Poland in 1990.
* Planned/ produced the first “Discover Thailand” campaign for Thailand Tourism
Board.
* Launched national level campaigns for SONY-CBS India Ltd. in 1994.
* Achieved remarkable business growth for SONY-CBS India Ltd. as General Manager
in 1994.
* Handled the entire advertising and promotion activities of ‘Toyota’, ‘Lexus’,
‘Hino’, ‘Citroen’ and ‘Isuzu’ for more than five years (1988-1993) in Bahrain
market.
* Handled the entire ‘Nissan’, ‘Ford’, ‘Isuzu’, ‘Buick’ and ‘Mazda’ advertising
and promotional activities for seven years (1994-2001) in United Arab Emirates
market.
* Successfully handled reexports to China, Cyprus, Libya, CIS countries and
other GCC states.
MAJOR ATTRIBUTUES
* Extensive multi-product Sales, Marketing and Business development experience * Sound exposure to Business Re-engineering, Total Quality Management, Time Management and Supply Chain Management functions * Highly numerate * Strategic and creative thinker
* Strong commercial acumen * Sharp analytical abilities * Attention to details * Highly computer literate * Bright e-commerce ideas * Clear understanding and hands on business/ graphic software, internet and web designing abilities * Multi-linguist quality with excellent command over spoken and written English, Hindi/ Urdu, Bengali and working knowledge of Arabic * All round management abilities * Strong interpersonal skills * Long multi-cultural working experience * Good leader, motivator and team player * Good man manager and efficient in dealing with people of all levels * Long experience in international markets * Extensive hands on experience advertising, PR and media. * Sound market research and data analysis background * High degree of communication and reporting skills * Conceptual clarity and vast international multi-trade Techno-commercial business experience * UAE, Bahrain and International driving license * Willingness to take up extensive business travel