Posted by on March 24, 19101 at 20:58:34:
Maria Lalaine B. Reyes
48 Granite St. Twin River Subdivision Parang Marikina
City 1809 Philippines
Phone no. (632) 997-0789, Cellphone (63) 917-8114839
E-mail: lalainer@hotmail.com
QUALIFICATIONS SUMMARY
A highly creative, self-starter professional with solid public relations and management experience. A strong work ethic combined with a commitment to excellence in all projects undertaken. Good writing and speaking skills. Computer literate. Finds great passion in writing and travelling. Has traveled to Hong Kong, Singapore, Indonesia and India. Single and willing to relocate.
WORK EXPERIENCE
MTV Philippines, Communications and Press Manager
2001 - Present
Reports directly to the Managing Director of MTV Philippines. Managed and oversaw all publicity-related activities and ensured maximum exposure of MTV in the Philippines. This includes local channel successes and raising the MTV consumer and corporate profile to drive local credibility, positioning and business.
In-charge of disseminating news releases, information and other press materials to local
consumer and trade media and foreign media where appropriate.
Wrote the official press release for MTV Philippines The Rebirth Launch Party and creative copywriter for The Rebirth ads.
Over-all in-charge of promoting MTV-Asia's newest VJ Sarah Meier.
MTV-Asia, Client Services Coordinator (pioneering group in the Philippines)
1999 - 2000
Reports directly to the Group Account Director in Singapore for Southeast Asia. Maintained a high level of public relations between MTV Asia and client/agency and promoted the Pan-Asia sales force both within and outside of MTV Asia. Ensured prompt and accurate communication internally in order to ensure that commitments to clients are fulfilled contractually.
Supervised single-handedly blue chip accounts for MTV sponsored events.
-MTV Europe Music Awards for Carlsberg.
-The 1999 MTV VJ Hunt for Colgate Palmolive, Eastpak Backpack and Mule.
-Now Shooting in Manila for AMA Computer College, Cali, Close-Up Gel, Globe Handyphone, Nestle Magnolia Non-stop and San Mig Light.
-MTV Philippine Video Music Awards 2000 for Sanyo, Siemens Mobile Phones and Soundbuzz.com
-MTV Voting Party for True Faith, contenders for the Southeast Asia Viewer's Choice for the MTV Video Music Awards 2000 for Sanyo and Siemens Mobile Phones.
-Nike 3 on 3 for Nike for MTV Jams.
-MTV and Miller Jet Tour USA for Miller Beer.
-Sound Museum for Human Alternative Lifestyle & Clothing, Blaze by Petron and Siemens Mobile Phones
Managed sponsored MTV-Asia shows in the Philippines.
-Be Seen @ MTV for Smart Communications and San Miguel Beer
-MTV Diyes for Bench, Globe Handyphone and Whisper
-MTV @ Mbassy for Procter & Gamble
-MTV Asia Hitlist for Mentos
-MTV Fanatic for Modess
-MTV partyzone for Kahlua
-MTV Connect for Lux Shampoo
-MTV It's My Life for Nokia
-MTV Top 100 Countdown for Pepsi and Philips
Represented company at conventions and events. Pro-actively provided communication and public relations support by writing about MTV-Asia's event for leading newspapers in the Philippines, namely The Philippine Daily Inquirer, Manila Bulletin, Meg Magazine, Teen Magazine and Pulp Magazine.
Over all in charge of the MTV-Asia team in organizing MTV-Asia's 5th Anniversary party, 'Now Shooting in Manila` attended by 5,000 people.
PHILIPPINE DAILY INQUIRER, (No. 1 and Most Respected Newspaper in the Philippines), 2bu! Correspondent
1999 - Present
Spearheads the personality of the week section of 2bu!, Lifestyle page. Wrote innovative and unique feature stories on fashion, recreation, travel and music.
MANILA BULLETIN, Correspondent
2000 - Present
PULP MAGAZINE, (No. 1 Music Magazine in the Philippines), Writer
2000 - Present
Conceptualized own stories to feature regarding the music industry in the Philippines. Commended by Managing Editor for coming up with unique and sassy articles.
EDUCATION/AWARDS
Master of Arts in Journalism, University of the Philippines, Diliman Quezon City (with units), 1994
Bachelor of Science in Psychology and Bachelor of Arts in Guidance and Counseling (finished in 3 1/2 years), St. Scholastica's College Manila City, 1990 - 1994
-Dean's List, Campus Journalism Awardee, Gabriela Silang Awardee, Certificate of Appreciation from the Office of the President of the Philippines Presidential Council for Youth Affairs 1993, Outstanding Leadership Awardee and Loyalty Medalist.
PROFESSIONAL TRAININGS
MTV-Asia: Marketing and Communications Conference 2001 - Philippines, New World Renaissance Hotel February 2001
MTV-Asia's Ad Sales Conference - Goa India, The Taj Exotica August 2000
MTV-Asia's Client Services Training - Singapore, MTV-Asia Headquarters February 2000
MTV-Asia's Ad Sales Conference - Bali Indonesia, Hard Rock Hotel January 2000
Effective Presentation Skills - Philippines, SMC Management Training Centre 1997
Stephen Covey's Seven Basic Habits of Highly Effective People - Philippines, SMC Management Training Centre
Leadership and Journalism Workshops - Philippines, National Union of Student's in the Philippines/College Editor's Guild of the Philippines/ Campus Patrol Radio Veritas 1990 - 1994
PUBLISHED WORKS
PHILIPPINE DAILY INQUIRER
MTV VJ Sarah Meier, MTV's newest babe, April 2, 2001
Spice Up Your Life In Incredible India, March 14, 2001
Fashion's Gayle Whips Up A Storm, October 25, 2000
Miles Garcia, Talk Radio Girl, October 11, 2000
Clang Garcia: A Rose By Any Other Name. October 4, 2000
Life is like a movie, August 23, 2000
Website of the Week: This website has a lot of nerve! August 16, 2000
Chati Coronel: Sharing her love, shine and magic, August 2, 2000
Learning life's big lessons - the practicum way, June 29, 2000
A Different Kind of Explosion from MTV, June 22, 2000
Your favorite star's favorite Christmas, December 23, 1999
(More than) 60 Seconds with a Q.T. pie, December 9, 1999
Be Your Own Superhero! October 21, 1999
Should you tell him or her about your dating history?, August 26, 1999
Borloloy for the hip gypsy, August 12, 1999
All Eyes: We Know What You Did This Summer, July 18, 1999
A major girlie shopping adventure, May 6, 1999
Is it all right for men to cry?, March 30, 2000
New grads' guide to landing that job, March 4, 1999
Somebody's boyfriend, January 6, 2000
Dream Job, January 7, 1999
MANILA BULLETIN
MTV Reborn!, February 27, 2001
Mo Twister, more than a two word review, October 2000
MTV Music Awards: Fashionably Funky, Far-out and Fabulous!, June 15, 2000
MTV Rules Manila, May 23, 2000
THE PAGES, MTV Network's Global Magazine
Poll Question: Who was the best TV couple and why?, August 2000
Photo Ops: Double the pleasure, double the fun, July 2000
Poll Question: What is your dream vacation?, July 2000
Photo Ops: A Grace-ful performance, September 2000
MEG MAGAZINE
The 20 Guys for 2000 (Profiles on Mark Mcgrath, Mark Abaya, Diether Ocampo, Paolo Fabregas and Ricky Martin), Feb. 2000
Do You Have A Conscience?, November 1999
Diether's Date With Destiny, November 1999
Can't Get Enough of you, Baby!, November 1999
Face Value: Redmond Christopher Domingo, November 1999
Graduation Bloopers, April 1999 Revenge of the (Not So) Nerd, April 1999
This Boy's Life, March 1999
25 Things To Do on a Dateless Valentine's Day, January- February 1999
COSMO COLLEGE
Resume, Get Set, Go! Schoolyear 1999-2000
CANDY MAGAZINE
What's the best Christmas gift you've ever received?, November-December 1999
FLY MAGAZINE
The Boracay Parties, June-July 1999
PULP MAGAZINE
Cream, Live at the Fort!, January 2001
No Mixed Feelings at the Myx Fest. March 2001
MTV VJ Sarah Sechan, Sassy As Can Be!, April 2001
MTV Staff Dream Jobs. They’re Kiddin' Right?, April 2001
MTV Philippines The Rebirth Concert, May 2001
Simply Sarah, MTV's newest VJ., June 2001