Posted by on February 16, 19101 at 23:39:25:

Anand Natarajan

Contact: D2A / 56B, Jankpuri, New Delhi –110 058
Home: 91-11-5528021; Mobile: 9810271271; Work:91-11-4656428 Extn: 119 anand_nut@yahoo.com

Objective: Seek opportunities in Architecting / Marketing / Selling e-Business infrastructure software and solutions.

Summary: Impeccable record with IBM/Lotus business partners selling collaborative/web application solutions and products beating stiff competition. In-depth knowledge of Groupware / Collaborative solutions market, messaging architectures, Business Intelligence. Currently with a one of the largest IT solutions company, formulating regional business plan for marketing strategies targeting various industry segments and also setting up a full fledged development center.

Professional Experience.

A. April 2000 - Current: Business Manager (Software & Consulting Division), APTECH Ltd, New Delhi- part of Asia Software Group of Aptech Worldwide providing IT solution in various technologies, APTECH Ltd. builds ‘Groupware Solutions’ based on Lotus and Microsoft technology. Client server solutions based on Oracle/MS/IBM and Web based solutions on Java.

B. Responsibility: Develop and implement business plan. Research market needs and formulate marketing plan – competitive positioning, project scooping and solution architecture, delivery unit setup and bring about client coordination for initial project management and had holding. (Double up as Technology Consultant to provide Groupware Solutions based on Lotus Domino)

Sales Achievement:
· Successfully formulated the business plan, marketing strategy and sales model.
· YTD sales of 30L. expecting to cross the one crore marc by March 2001.

Account Management

C. 1998- 2000 March Sr. Executive Marketing (IBM/Lotus Solutions),Softcell Trade & Technologies Ltd.
(Chennai / Delhi)

Microsoft / Oracle / Lotus Messaging & Groupware / IBM e-Business Solutions and other software products

· Overachieved 1998-99 quota of 1.5Cr. by 115%. 1999-2000 - grossed 150% of quota.
· Awarded for Outstanding Contribution in conceptualizing and bagging the largest number of IBM e-Business Education bundle orders for 1999-2000.
· Was transferred to Delhi office to rejuvenate the sales of IBM/Lotus that had been lacking for 2 consecutive quarters.
· Successful in effecting sales of 70L of Lotus/IBM product orders and 10L of services revenue.
· Took initiative in starting small time development activity on Lotus Domino platform for some of our key Lotus clients.

Market Research

D. 1996 – 1998 Jan Market Research Executive, Datapro Infoworld Ltd. (One of the largest distributor of Microsoft in India)

· Initiated a market research project for period of 3 months to position Visio in the chennai market (Visio is a Complete Business Diagramming software catering to various industry segments). The project achieved the desired results as sales of the product started rising steadily as market acceptance came in.
· Graduated to the position Marketing Executive first to sell Visio and then to manage large accounts and help in the Microsoft channel building exercise. Successfully achieved a sales target of 50L assigned to me.

Education

Bachelor of Science (Physics) from the University Of Madras

Skills Training

· Professional Diploma in Computer Applications (GNIIT) form NIIT chennai.
· Attended a complete Target Account Selling program conducted by Mercuri International a leading internationally reputed sales training company.
· Attended technical programs conducted by Lotus/IBM India.

Strengths

· Strong belief in being a team worker
· Communication (Well versed in Engnish,Hindi,Tamil & Begali )
· Ability to carry forward a vision with persistence & zeal
· Never say die attitude