Posted by on June 03, 19103 at 12:53:06:

Doug McCoy
1082 West California Avenue
Mill Valley, CA 94941
415-389-1876

EXPERIENCE 1/2001 – Present
16x9 Media, Inc. Mill Valley, CA
Principal
Consult with clients/ agencies on strategic advertising/ communications issues.

Client list includes local retailers, Red5 Advertising and TECH TV.

7/1999 - 5/2000 Left Field
(Exile on 7th) San Francisco, CA
Media Director
Recruited and built media department of 25 professionals in less than 6 months, including a strategic media planning group and an on-line media buying unit. Won 4 dedicated media planning assignments for dot-com clients and numerous on-line buying accounts ($80 million in on-line billings). Clients included Sun Microsystems, Amazon.com, Drugstore.com.

9/1995 - 4/1999
Young & Rubicam San Francisco, CA
S.V.P., Executive Media Director
Recruited, developed and led staff of 20 responsible for all communications programs for all of the brand franchises of The Clorox Company. Billings of approximately $200 million included all general market media, on-line media, place-based media, Spanish-language and other targeted media, and other new media forms.

Developed yearly goals and plans, and managed profit and loss for the unit.

1/1992 - 8/1995
Young & Rubicam San Francisco, CA
V.P., Group Media Director
Directed staff of eight in development and execution of media and integrated communications plans for a variety of clients including The Clorox Company, Golden Grain (Quaker Oats), H.J. Heinz, and Kraft General Foods.

Won television buying agency-of-record assignment from Heinz. Played key role in several agency new business wins including Investor’s Business Daily, Xerox and Golden Grain.

EXPERIENCE
(CON’T) 1/1991 - 12/1991 Chiat/ Day
(GMO) San Francisco, CA
Account Supervisor
Managed relationship with several key clients: Dell Computer Corporation, Celestial Seasonings, and Working Assets.

3/1987 - 12/1990 Chiat/ Day
(GMO) San Francisco, CA
Associate Media Director
Created media plans for a variety of clients including: (fashion and beauty) ESPRIT and Buf-puf facial sponges (3M), (beverages) California Cooler, and (packaged goods) Rice-A-Roni, Dreyer’s Ice Cream, and Celestial Seasonings.

Won media planning assignments from ESPRIT and Dreyer’s. Awarded television AOR buying assignment from 3M. Won corporate radio buying assignment for Quaker Oats.

Won creative media award for newspaper for Dreyer’s work.

4/1981 - 2/1987 Needham, Harper & Steers (DDB) Chicago, IL
Media Planner/ Media Supervisor
Created media plans for consumer packaged goods clients like Clorox, General Mills, Wm. Wrigley, and Anheuser-Busch.

2/1978 - 3/1981 D'Arcy-MacManus & Masius (DMB&B) St. Louis, MO
Out-of Home Media Specialist/ Sports Media Buyer
Negotiated sports sponsorships for all Anheuser-Busch brands.

Served as the agency’s field representative in evaluating out-of-home media opportunities.

EDUCATION 8/1977 Northwestern University Evanston, IL
Bachelor of Science in Speech

AFFILIATIONS 2/1998 - Present American Association of Advertising Agencies Teacher, Media
Presentation Judge

10/1997 - 9/1999 Advertising Research Foundation Chair,
Media Accountability