Posted by on July 09, 19102 at 02:07:46:
LOCATION: Beijing, Tianjing or Wuhan
REPORT TO:The marketing Director, China
THE COMPANY: The Haomen Beer of Danone’s Beer Division in China is the best selling local beer in Beijing, as well as commanding a strong presence in the rest of the PRC.
There are brewing facilities for this beer in Beijing, Yutian, Tianjing and Wuahan. The joint venture in Wuhan is as big as Tsing Tao Beer.
POSITON SPECIFICATION
STRATEGIC
RESIPONSIBILITIES In charge of all the Marketing functions for the Haomen Beer brand, including strategic and operational planning, monitoring of all related activities, and relevant research work
Work closely with the Marketing Director of the Beer Division in China, as well as the Sales Director, and safeguard the leading market position of Haomen Beer
Ensure the continuing growth and profitability of the company through the development of the whole scope of marketing activities
LINE RESPONSIBILITIES
MARKETING
Manage the Marketing operation for Haomen Beer
Conduct research to develop the knowledge base on consumers, markets and the competition
Using this knowledge, recommend a strengthen the Haomen Brand, as well as to launch several ranges of new products, including international brands
JOB DESCRIPTION
BRAND MARKETING MANAGER Improve and develop the Marketing Mix of existing and new products. This is to include
Product development
Packaging
Promotion
Advertisement
Recommend the pricing policy
Develop promotion programs and merchandising activities with the Sales Director
Monitor the efficiency of all marketing activities through adherence to the profit and loss account
Manage the Advertising and Promotion budget, which is equivalent to 6% of next sales revenue on a projected turnover of RMB 350M for 1997
Develop and launch new products with high margins
PEOPLE Establish a strong marketing team within two years through building, training, motivating and developing local talents
Maintain close working relationships with-
The Sales Director of Haomen Beer
The Research and Development Manager of Haomen Beer
Kronenborg’s R&D in France who will be providing strong support
Develop and maintain effective and professional relationships with external agencies in Advertising, Packaging, Promotion and Research
PERFORMANCE The will be based on the evolution of the following-
Profit
Volume
Brand awareness and image
JOB DESCRIPTION
BRAND MARKETING MANAGER New product launches
Quality of team training and motivation
PROSPECTS Progression to the position of Marketing Director within the companies of the Danone Group. This will be dependent on the performance of the individual especially within the first two year
Participation in the senior marketing training programme of the Danone Group
Visit to Europe to develop a good working relationship with Kronenborg’s R&D
Training provided by the Marketing Director
This position will entail monthly visit to Hong Kong as well as extensive travel throughout the PRC
CANDIDATE SPECIFICATION A local PRC National who is a university graduate
Fluent in spoken and written Mandarin and English
Possesses 4-5 years of management experience from the Marketing Division of a foreign joint venture in the PRC, within the Fast Moving Consumer Goods arena
Otherwise with at least 2-3 years in FMCG sales, with another 3 years or so in trade marketing, and 3 years in pure marketing
Demonstrated sound leadership and team management skills
Possesses good common sense
Proactive, creative and resourceful
Ability to think strategically and globally
Good interpersonal and communication skills with all levels of staff, different nationalities, external agencies, and business partners
JOB DESCRIPTION Quality, results, service and people orientated
Committed to a long term and successful employment with the Danone Group